I "want stuff!"

This story caught my eyehttp://uk.lifestyle.yahoo.com/children-unhappy-material-goods-130000569.html and I was immediately caught!
I have children, albeit that my youngest is now 18 and a half. But I also work in a school, and see the effects of the "I want that!" culture every day. Bearing in mind I live where I do, the culture is to look "up-to-date" which I interpret as chavvy!..The latest thing for girls around here is to wear a quilted shiny jacket...BUT!!!!! it has to have I "heart" PB on it....The wearers of these jackets might not know that the jackets are normally worn by "equestrians"....(do I hear a swift search for the dictionary?) The true stars of tomorrow will not follow the crowd, and the sheep of today will be performing menial jobs, if any!