This article caught my eye!
If you watch the advert, unless you know what thew advert is for, you could be excused for thinking it it for "hot pants/short-shorts" or whatever you want to call them.
Obviously the advert was made with the male buyer in mind. You know..man sees all those skimpy shorts and buys a pair of the trainers for his nearest and dearest.
Or am I just being cynical?